Gallery Direct is a reputable art gallery based in Johannesburg, offering a curated selection of original artworks and limited editions by both established and emerging African artists. For art collectors, interior designers, private buyers, hotels, and corporations looking for authentic African art, custom framing, or bespoke handmade mirrors, Gallery Direct provides exclusive access to high-quality pieces with both cultural value and long-term investment appeal. Beyond sourcing and presenting carefully selected works, the gallery also offers art consultation that helps clients place meaningful art in homes, hospitality spaces, and commercial interiors while supporting local artists and connecting African work with collectors in South Africa and abroad.
Step into our gallery and explore remarkable works by celebrated and emerging artists from South Africa and beyond.
Jade Steele leads Gallery Direct’s curatorial vision with a passion for uncovering exceptional talent and a deep appreciation for African art. With years of experience navigating the art world, Jade brings a discerning eye to every selection—ensuring each piece is not only visually striking, but also rich in story and provenance.
Supported by a dedicated team, Jade offers personalized guidance for every type of art lover. Whether you’re an interior designer searching for a statement piece, a seasoned collector looking to expand your portfolio, or a first-time buyer hoping to find that perfect work, Jade and her team are here to help. Their expertise ensures that every acquisition is thoughtfully curated, meaningful, and destined to make an impact in your collection or space.
Jade Steele leads Gallery Direct’s curatorial vision with a passion for uncovering exceptional talent and a deep appreciation for African art. With years of experience navigating the art world, Jade brings a discerning eye to every selection—ensuring each piece is not only visually striking, but also rich in story and provenance.
Supported by a dedicated team, Jade offers personalized guidance for every type of art lover. Whether you’re an interior designer searching for a statement piece, a seasoned collector looking to expand your portfolio, or a first-time buyer hoping to find that perfect work, Jade and her team are here to help. Their expertise ensures that every acquisition is thoughtfully curated, meaningful, and destined to make an impact in your collection or space.
Artworks are typically sold unframed by default, giving customers the flexibility to choose custom framing options that best suit their space. Upon request, framed artworks can be prepared and ready for immediate display, ensuring convenience and timely delivery.
Every artwork is hand-selected for authenticity, provenance, and artistic excellence. We offer only original works and limited editions—no mass production, ever.
We work closely with both celebrated and emerging African artists, ensuring fair representation and meaningful connections between creators and collectors.
Our experienced curator, Jade Steele, and her team guide you in finding art that resonates—whether you’re a seasoned collector or a first-time buyer.
With 40+ years of expertise and a prestigious Sandton showroom, our clients consistently praise our attention to detail, professionalism, and after-sales support.
Clear pricing, detailed origin, and guarantee of authenticity come standard. Our custom framing and secure shipping ensure your investment arrives safely and ready to display.
Emstel Art & Framing is South Africa's leading manufacturer and supplier of frames, mirrors and art, serving the hospitality, corporate and domestic markets for over 40 years — highly regarded by top designers and decorators nationwide. We hold the largest selection of custom and imported frames, mirrors and art in Southern Africa, and our team provides on-site expertise and advice throughout every project, from first sketch to final installation.
YEARS IN BUSINESS
GLOBAL CLIENTS
COMPLETED PROJECTS
“A comprehensive journey from inspiration to installation — the connection between the art world and the consumer market.”
Our product range caters to individuals, hotels and corporations alike: original artworks, limited edition prints, custom printing, custom framing, hand-made bespoke mirrors, and full project contracts.
Gallery Direct, a division of Emstel Art & Framing, was established eight years ago in Kramerville, Sandton, to focus on distributing fine art and curating original pieces from the country’s emerging and established artists — maintaining relationships with artists and curators worldwide to meet every client’s wall décor and wall art needs.
Based in Kramerville, Sandton, Gallery Direct curates original artworks and limited editions from the country’s established and emerging artists. We maintain relationships with artists and curators worldwide, acting as the connection between the art world and the consumer market — buy with confidence.
Based in Kramerville, Sandton, Gallery Direct curates original artworks and limited editions from the country’s established and emerging artists. We maintain relationships with artists and curators worldwide, acting as the connection between the art world and the consumer market — buy with confidence.
Gallery Direct is a leading fine-art gallery in South Africa, based in Sandton, Johannesburg. We curate contemporary original artworks and offer custom framing, all with one clear purpose: to champion local artists, from well-known names to rising talent, and to share the colour, craft, and spirit of African art with collectors around the world. For international buyers, that means access to works that are more than decorative. They carry story, heritage, and real significance.
Backed by years of experience in sourcing, framing, and presenting fine art and design, we specialise in high-end originals and limited editions from both celebrated and emerging African artists. Each artwork in our collection is carefully vetted and chosen for authenticity, provenance, and artistic quality, so clients and partner galleries can invest with confidence in pieces that feel exclusive, meaningful, and relevant on a global stage.
Bring refined art & design into your space with our expert consultation services. From private collections to commercial projects, we help you discover the perfect piece from top African artists, integrating thoughtful design elements to create a cohesive and elevated aesthetic. Visualize artworks in your space with realistic mockups, enjoy tailored at-home consultation, or commission bespoke pieces guided by our experienced art advisors. Our process is focused on maximizing the impact of curated art, ensuring each selection transforms your environment and leaves a lasting impression. Our passion drives us to uncover exceptional African talent, sourcing and curating unique works that reflect our dedication to meaningful and inspiring collections.
Custom Designed Shapes, Lengths & Finishes For Your Personalised Appeal
Framing of original artworks, prints, photographs and more.
We source directly from artists in Africa. Every piece is original, not mass-produced or generic. We curate carefully — not just for aesthetics but for artistic integrity and provenance.
We are part of Emstel Art & Framing’s lineage with over 40 years of expertise in crafting frames, fine art supplies and service. This ensures every aspect from sourcing, framing, handling, packing, to delivery meets high-quality benchmarks.
Our local clients in South Africa have praised us for exceptional service, attention to detail, and a showroom experience that reflects prestige and professionalism. Our location in Sandton, our physical gallery, and thousands of artworks sold stand as testament.
Pricing, framing options, delivery costs and origin of each work are clearly communicated. We provide certificates of authenticity or provenance where possible. Our framing is done with durable and high-quality materials, and we ensure that your works are packaged and shipped safely overseas.
Whether you're furnishing a single room or planning an art programme across an entire property, our team is ready to help you find the right piece that flows with your space and suits your furniture, floor, armchairs and energy.
